Monday, December 29, 2008

Social Networking

MySpace. Facebook. LinkedIn. It seems everyone either belongs to one or more of these social networking sites or knows someone who does – and that's just three of the biggest names out there accounting for an audience share of over 400 million readers.

The list of social networking sites goes on and on and on, and new sites with new readers keep popping up every day. The advertising possibilities of so many viewers can be a bit daunting (how do you choose the right site to target who you're looking for?) but can also be completely overlooked.

As younger generations grow into working age, they bring with them their online habits, networks, friendships, and mindsets. Today, you might not need to know everything there is to know about these social networking hubs, but what about tomorrow?

To find out more about what social networking can mean for your organization, the benefits and the pitfalls, you need someone who can guide you. You need someone like The David Group.

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